I love reading blog posts from ChrisBrogan.com. When I read those blogs I feel like I’m sitting down right next to him having a conversation. I read the blog “The Single Most Effective Change I Made to My Digital Presence.” Brogan explains that the details of social media have changed. Here are just a few ways it has changed:
Before: The tone of social media was conversational, now it’s becoming more promotional.
Before: Social media was all about “thoughtful sharing” now it’s more “shove it over the wall” type of approach.
Before: Users were eager for lots of information. Now: Users are drowning in information.
Before: Users were happy to be part of any social media group. Now: Users want to find people like them.
Because there are so many changes in media presence, your tactics as a PR practitioner also have to change in order to effectively communicate with your niche audience.
“The biggest change I made to my digital presence is that I stopped trying to please everyone and I started serving the very specific community I’ve had the pleasure to serve.”
So instead of putting so much work and effort into this blog, where his followers receive free information, Brogan puts a lot of his valuable material in the content that isn’t free. If you put so much information into a free website people may take you for granted and eventually take on the attitude of “I’ll just read this later” meaning never. Brogan has put a lot of his effort into “building low cost but valuable projects” like his Foundation Group, or Digital Business Mastery course. “Instead, I just add a lot more value to the not-free information, because the people who are choosing to consume that information are really doing something with it.” This reminds me of what one of my professors said. In my TV Journalism Course Professor Paul Conti said to never work for free. Especially when it comes to creating videos which is very time consuming and requires hard work. Even if you’re right out of college don’t supply free work because people will take you for granted.
Find Your Freaks
When Brogan uses the term “freaks” he means people who are genuinely interested in the content he posts. The people who are part of his niche audience. For Brogan, the content he posts isn’t about getting the most likes, or comments on his page. It’s about serving people who are passionate. “I’m building something, and I need to gather up the people who want to work on their growth and goals in the ways that I can help. If I can’t help you, I don’t want to take up your time.” This is effective for both users and Brogan. The users don’t have to waste time going through material that is uninteresting. People who pay for Brogans information actually care about everything he has to say. He knows he’s not boring them.
Digital Presence and Success of Apps
Digital Content is also a reason why apps are so effective. People who are looking for a specific solution research apps, find one they like and use it. In the article “Digital Content Trends That Will Change the World,” Ritika Puri discusses how digital content effects many of us, “Digital content is helping everyday people live healthier, start businesses, and get smarter. Think of Pinterest. I love finding new work out ideas on the app and always use them when I go to the gym. My love for Pinterest is changing my every day life because I’m attempting to eat healthier, and work out harder.
According to the article, “6 Apps That Changed the World,” the invention of apps really took off in 2008, and the impact of smartphones on our society has been life changing. This year there will be over 100 billion app downloads worldwide creating a global revenue of $26 billion.Here a the apps on my phone.
These are some of the most popular apps:
The Angry Birds phenomenon began in December of 2009. This game was similar to Nintendo games and was claimed to be very addictive. While I have not played the game, I heard about it from friends, via Twitter, and via my Facebook news feed.
The way we gather and listen to music is always changing. Spotify can be downloaded with any smartphone or tablet and allows you to access 20 million songs. This is a very convenient app especially if you’re always on the go and don’t have time download single songs to add to your iTunes playlist.
150 million people use Instagram every month and the Instagram community has posted more than16 billion photos to date. 55 million new photos are shared every day on Instagram, and there are 1.2 billion daily likes. This app became so popular because we let pictures speak as snapshots of our lives. Plus the ability to filter each photo makes it that much more desirable and glamorous.
The word “Ushahidi” is Swahili for “testimony” or “witness”. This app was created as a source for “democratising information, increasing transparency and lowering the barriers for individuals to share their stories.” This was created because of the Kenyan crisis in 2008. It began as a website where users could look at eye witness reports of violence which were plotted on Google map. This app has been used to help with humanitarian efforts of the 2010 earthquake in Haiti to studying the Armenia parliamentary election in 2012.
Brogan, Chris. “The Single Most Effective Change I Made to My Digital Presence.” Weblog post. ChrisBrogan.com. Genesis Framework, 10 Apr. 2014. Web. 13 Apr. 2014.
“Our Blog.” Integrated Change. England & Wales, 21 Oct. 2013. Web. 14 Apr. 2014.
Puri, Ritika. “Digital Content Trends That Will Change the World.” The Content Strategist Digital Content Trends That Will Change the World Comments. The Content Strategist, 26 Mar. 2013. Web. 14 Apr. 2014.