Colourpop cosmetics: Lippie Product Reviews!!! <3

I absolutely love different brands and colors of lipsticks and lipgloss’ so I thought I’d share a few of my recent purchases!

I purchased lippie products from and I’m really pleased with the results. This website is great because everything is only $5. They have lipsticks, blushes and eyeshadows. I only purchased the lipsticks… btw when I got my lipsticks in the mail it was so cute, they sent what looks like an original handwritten letter addressed to me. It’s really cute and is a great way to make consumers feel important.

From left to right: Cake, Frida, Bound, Fancy, and BFF

From left to right: Cake, Frida, Bound, Fancy, and BFF

From Bottom to Top: BFF, Fancey, Bound, Frida, Cake

From Bottom to Top: BFF, Fancey, Bound, Frida, Cake

Back to the lipsticks- they’re creamy, very pigmented, and either have a matte or gloss finish. Love them! However, I would highly recommend that you purchase the liners when you purchase the lipsticks as well. The fact that the lipsticks are so pigmented requires a lipliner in order to look natural against your natural lip color. In order for my lipstick to look smooth against my lip I just apply a nude lip gloss over my lipstick. It also ways looks good and I always get compliments! Here are some swatches! My faves are Frida, which is like a really good Fall/Winter color, and my other face is Cake. I wear that one when I feel spunky and people always tell me it looks good. I have plenty other brands of lipsticks I like, but I thought this one would be great to review especially because it’s so affordable and new to the market. Let me know which lipsticks or glosses you recommend!



Cake :)

Cake :)

Depression- Finding the light

I think that at some point in our life we all go through depression. It may be on different levels, and may last for a longer or shorter period of time, but we’ve all battled this demon. I’d just like to say: this too shall pass. You’re depression, does not dictate what the rest of your life is going to be like. And I know it’s hard to understand that if you’re currently going through it, but hold on to some glimmer of hope and use that to get through your depression. Your life, is so much more than the struggle you’re going through now. When I went through depression my negative mindset and environment are what had the most affect on me. Here are some tips I used to be more positive:

Sometimes you're your biggest enemy

Sometimes you’re your biggest enemy

1. You are not your mistakes. When I got depressed I was mad at myself because I made a mistake; but we are human, we were created to make mistakes and learn from them. I had a bad habit of holding myself to a level of perfection that does not exist. Instead of learning from my mistake and helping it make me stronger, I dwelled on it and was letting it define me, which was stupid. One moment in your life does not define who you are. Finally when I was able to find beauty in my mistake, forgive myself and learn from my experience, that’s when I matured and grew as a person. I was someone who was so critical of myself and critical towards other people. After my depression I became less critical and less judgmental. Judging others- that’s not my job, that’s for the big guy upstairs. Battling depression was not fun, but it honestly made me a better person in the lone run.

2. Stop comparing yourself to others- Comparing yourself is just poison. It’s great to have goals and admire people who are at a certain level of success, admire someones beauty or sense of humor, etc. But to bash yourself or make yourself feel not good enough is foolish, it steals from your confidence. You are, exactly where you’re supposed to be in life. If you’re not happy with where you are that’s okay.  Create goals and work towards them. Focus all of your energy on becoming a better you. Don’t try to be someone else, being unique and different is what I find beauty in.

3. The energy you put our in the world, is the energy you get back- And I’m not meaning this in a hippie way. Lets say, you applied for a job, but did not get the position. You can either let that get you down, make you feel not good enough, make yourself think you’ll never find a great job, ORRRRR you can learn from that experience. Of course no one’s gonna be happy to hear that an employer chose to go with someone else, but you can learn about things you need to change in your resume, or your interview,  to get the job you want. Nobody likes a negative nancy, be someone that other people want to be around. I admire people who know how to handle their sh*t. That’s a quality that never came naturally to me. When I see that my friends make a mistake, but they own it and learn from it, it makes me want to be a better person all around.

godlyIf you’re dealing with depression it’s crucial to try and get out of any toxic environment. It’s hard to live a positive life when there’s negativity around you. Surround yourself with people who love and genuinely care for your well being. If you are in a situation where you feel like you may harm yourself, please for the love of God, seek help. Talk to a doctor, you won’t regret it. And always remember, that you are loved more than you know. You are good enough, you are beautiful enough, strong enough and completely worthy in the eyes of God. He loves you.

Morphe G6 Brush Review!!

Right after applying my l'oreal liquid powder foundation with my Morphe G6 brush.

Right after applying my l’oreal liquid powder foundation with my Morphe G6 brush.

Thus far, I am loving my Morphe G6 brush. I heard about this brand and this brush from Jaclyn Hill. Overall, my foundation still has the same look that I received when using a beauty blender. The brush is synthetic, so all of the product I’m using is not being lost in the brush, it’s all being applied to my face so I’m getting the biggest bang for my buck. The brush is dense enough to apply my foundation evenly, the bristles aren’t loose. That’s something that I always worried about when buying drugstore brushes. Drugstore brushes are made out of goat hair, it steals a lot of my product and the bristles are not close together, they’re not dense enough to really buff our my foundation. I Can’t wait to try out other Morphe brushes! Please let me know which ones you have tried and recommend! Even any other brands, please let me know! Thank you!!

Beauty Blender or Foundation Brush?

We all have different techniques when it comes to applying our foundation.Lol yes – I’ve used my hands to apply my foundation, then I moved up to a sponge and finally… the beauty blender. At first when I used the beauty blender I loved it. I thought my problems were solved and I never would have to tinker with the idea of purchasing an expensive foundation brush.

But about 6 months into using my beauty blender, I wondered if it really was worth it. The beauty blender is basically an oddly cute oval sponge. But that’s the problem, it’s a sponge. I had a feeling it was stealing more of my makeup instead of applying it to my face. And maybe that wouldn’t be such a big deal if I was using less expensive drug store products, however that’s no longer the case. I purchased a more expensive foundation- Tarte’s Amazonian Clay. It’s great, it stays on all day and leaves my face looking pretty darn flawless. But that tube of foundation was expensive, and I can’t afford to be losing product because the beauty blender is sucking it all up.

This is what I looked like right after I used my beauty blender. I know it leaves my makeup looking flawless, but my whole dilemma is if its absorbing too much of my makeup.

Beauty Blender Pros

  • Let’s get a few things straight though: the beauty blender works.
  • Okay, it applies the makeup to your face evenly and is a good purchase.
  • It also gets into areas that a makeup brush may not be able to get into– like the area in between your nose and eye.

Beauty Blender Cons

  • It’s taking my hard earned cash I used to purchase foundation and stealing it!
  • It’s also a little weird to set aside. I didn’t purchase mine with a case and I don’t really know if there are cases for beauty blenders. So a lot of germs can easily get into contact with it when its roaming around free in your makeup bag—- acne breakout anyone?
Beauty Blender: Btw if anyone is interested in buying a beauty blender, don't buy it from a high end store such as Sephora, they're way overpriced. You can get the same product at Marshall's for only $4.

Beauty Blender: Btw if anyone is interested in buying a beauty blender, don’t buy it from a high end store such as Sephora, they’re way overpriced. You can get the same product at Marshall’s for only $4.

I had to put an end to this madness. So I purchased Morphe’s G6 buffering brush. Not too expensive for a brush with great reviews and intend on conducting my own review. I’m guessing the switch to a brush is going to be a smarter investment, I’ll be sure to let everyone know! 

Morphe's G6 Flat Buffer Brush $13

Morphe’s G6 Flat Buffer Brush $13

Finding Your Freaks: Niche Audiences

I love reading blog posts from When I read those blogs I feel like I’m sitting down right next to him having a conversation. I read the blog “The Single Most Effective Change I Made to My Digital Presence.” Brogan explains that the details of social media have changed. Here are just a few ways it has changed:

Before: The tone of social media was conversational, now it’s becoming more promotional.
Before: Social media was all about “thoughtful sharing” now it’s more “shove it over the wall” type of approach.
Before: Users were eager for lots of information. Now: Users are drowning in information.
Before: Users were happy to be part of any social media group. Now: Users want to find people like them.
Because there are so many changes in media presence, your tactics as a PR practitioner also have to change in order to effectively communicate with your niche audience.

Free Information

“The biggest change I made to my digital presence is that I stopped trying to please everyone and I started serving the very specific community I’ve had the pleasure to serve.”

So instead of putting so much work and effort into this blog, where his followers receive free information, Brogan puts a lot of his valuable material in the content that isn’t free. If you put so much information into a free website people may take you for granted and eventually take on the attitude of “I’ll just read this later” meaning never. Brogan has put a lot of his effort into “building low cost but valuable projects” like his Foundation Group, or Digital Business Mastery course. “Instead, I just add a lot more value to the not-free information, because the people who are choosing to consume that information are really doing something with it.” This reminds me of what one of my professors said. In my TV Journalism Course Professor Paul Conti said to never work for free. Especially when it comes to creating videos which is very time consuming and requires hard work. Even if you’re right out of college don’t supply free work because people will take you for granted.

Find Your Freaks
When Brogan uses the term “freaks” he means people who are genuinely interested in the content he posts. The people who are part of his niche audience. For Brogan, the content he posts isn’t about getting the most likes, or comments on his page. It’s about serving people who are passionate. “I’m building something, and I need to gather up the people who want to work on their growth and goals in the ways that I can help. If I can’t help you, I don’t want to take up your time.” This is effective for both users and Brogan. The users don’t have to waste time going through material that is uninteresting. People who pay for Brogans information actually care about everything he has to say. He knows he’s not boring them.


Digital Presence and Success of Apps
Digital Content is also a reason why apps are so effective. People who are looking for a specific solution research apps, find one they like and use it. In the article “Digital Content Trends That Will Change the World,” Ritika Puri discusses how digital content effects many of us, “Digital content is helping everyday people live healthier, start businesses, and get smarter. Think of Pinterest. I love finding new work out ideas on the app and always use them when I go to the gym. My love for Pinterest is changing my every day life because I’m attempting to eat healthier, and work out harder.

According to the article, “6 Apps That Changed the World,” the invention of apps really took off in 2008, and the impact of smartphones on our society has been life changing. This year there will be over 100 billion app downloads worldwide creating a global revenue of $26 billion.Here a the apps on my phone.












These are some of the most popular apps:

Angry Birds
The Angry Birds phenomenon began in December of 2009. This game was similar to Nintendo games and was claimed to be very addictive. While I have not played the game, I heard about it from friends, via Twitter, and via my Facebook news feed.

The way we gather and listen to music is always changing. Spotify can be downloaded with any smartphone or tablet and allows you to access 20 million songs. This is a very convenient app especially if you’re always on the go and don’t have time download single songs to add to your iTunes playlist.

150 million people use Instagram every month and the Instagram community has posted more than16 billion photos to date. 55 million new photos are shared every day on Instagram, and there are 1.2 billion daily likes. This app became so popular because we let pictures speak as snapshots of our lives. Plus the ability to filter each photo makes it that much more desirable and glamorous.

The word “Ushahidi” is Swahili for “testimony” or “witness”. This app was created as a source for  “democratising information, increasing transparency and lowering the barriers for individuals to share their stories.” This was created because of the Kenyan crisis in 2008. It began as a website where users could look at eye witness reports of violence which were plotted on Google map. This app has been used to help with humanitarian efforts of the 2010 earthquake in Haiti to studying the Armenia parliamentary election in 2012.

Brogan, Chris. “The Single Most Effective Change I Made to My Digital Presence.” Weblog post. Genesis Framework, 10 Apr. 2014. Web. 13 Apr. 2014.

“Our Blog.” Integrated Change. England & Wales, 21 Oct. 2013. Web. 14 Apr. 2014.

Puri, Ritika. “Digital Content Trends That Will Change the World.” The Content Strategist Digital Content Trends That Will Change the World Comments. The Content Strategist, 26 Mar. 2013. Web. 14 Apr. 2014.

Public Relations: Real Time —–> Real Responses

“Real-time communication impacts public relations in ways that cannot be described simply as same as before but faster! Real-time communications pushes public relations practitioners towards the Excellence Communications model of public relations, and raises the criticality of the discipline in every organisation” (147).

“Real-Time Public Relations” by Philip Sheldrake discusses the idea and reality that a business’s stakeholders are having conversations about that business at the speed of a conversation. This means that they can individuals can post their thoughts about that company on any social networking site they want. It is the businesses responsibly to respond to that individuals comment whether it is negative or positive. Think about it: blogs, Twitters, wikis, Facebook and forums all allow users to post their opinion. That’s why it’s crucial for businesses to consistently monitor their page and what is being said about them on other pages (148). As a company, you need to understand that your stakeholder’s expectations have changed. Because people are having conversations about your company they expect that you will update and monitor your page. It’s also up to you to decide which conversations you take part in (148).

“Given the radical transparency enabled by social media, pretending to be something you’re not or, perhaps more kindly, attempting to project an image that isn’t entirely reflective of reality, cannot be sustained in real-time for long” (151). It is near impossible to hide the truth on Internet. Especially if you’re an organization working with many members who post content on the web. The author gives the example of living two separate lives on the web. It is near impossible, and you will most likely get caught.
In the article, “Facebook is Making it Impossible to Hide in Search” Bosker explains how Facebook has transformed from a social networking site that could be private to one that doesn’t even offer that option anymore. “Once upon a time, Facebook members could be invisible when people searched for their name. Users could have normal profiles, and friends could tag them in photos, but when others looked up them up by name, their profiles wouldn’t show.”Profiles set to private could not be found when searched. Now that is no longer possible. If someone searches your name they will find you. Facebook’s chief privacy officer, Michael Richter stated that the change took place because Facebook’s search tool was confusing users because they couldn’t find their friends when looking to add people. Users thought the feature was broken because they couldn’t find their friends. The search options on Facebook have gotten very specific. For instance, you can search “Married people who like prostitutes”, or “People who work at ….”. I find this to be a little creepy. Why has Facebook gotten to a point where its search engine is that specific? I find it unnecessary and only promotes stalking.


Situations occur in real-time and our response to those situations must be quick.

Succeeding in this requires you to answer the following questions:

What? – Active listening, responding appropriately and with the right content, remaining professional
Who? – The correct group members (with credible titles) of your team enter the conversation to help support your claim.
How? – Creating one fluid voice that translates onto the screen. Understanding when to take further action.
When? – When do you respond to certain comments being posted?

It’s crucial to keep in mind, the PR model needed when completing every task.
1. Mission- why does this company exist?
2. Values- What guides your behavior? What do you stand for?
3. Vision- What is your ultimate goal?
4. Business objectives- Get from point A to point B.
5. Strategy- what is the plan to get from A to B?
6. Strategic objectives- necessary to execute the plan.
7. Tactics- the nuts and bolts of the strategy that will execute the plan.
8. Measurement and analysis- your strategy must be measurable so you can see whether or not you succeeded.

“Social Media Monitoring” by Andrew Smith expands on what Sheldrake was explaining. “Listening to your audiences has become a truism in both public and private sectors” (157). Listening to public opinion has always been a PR tool. From knocking on doors, jaywalking to clipboard surveys we have only modernized our way of gathering public opinion. Sometimes, companies don’t have to create a survey to gather public opinion because brand names and products are everyday conversations on the Internet. Companies can simply tune in to a discussion forum to absorb what consumers think of their product without the fear of dishonesty (158).

Sentiment Analysis
One way to gather public opinion is sentiment analysis. “It the attempt to deduce how somebody feels about a particular person, topic, issue or organization based on what they say” (159). The analysis can simply gather negative and positive words associated with that product or service. At the end of the analysis, if the amount of negative words is greater than positive words, the content is labeled as “negative”. This is a great way for businesses to get a second, objective, unbiased perspective on their company. One downfall to this analysis doesn’t recognize when uses are using slang, or being sarcastic so it can lead to inaccuracies (160).

Contextual Analysis:
This approach focuses on computer algorithms and semantic analysis to provide a high level of accurate analysis of content and analyzing different viewpoints. Tools such as Klout, PeerIndex and PeopleBrowser can identify whether or not one individuals viewpoint is more important than another’s, and can identify who this individual is (160).

Network Typology
This is the idea of relationship network analysis. “An audience is identified, a list of relevant journalists and media titles is built and content is fired at them with the hope that key messages will stick and influence the target audience” (161).

In “Measuring Social Media” Richard Bagnall explains the various types of tools companies can use to evaluate their business. The International Association for the Measurement and Evaluation of Communications created a seven principle model detailing how PR measurement should be executed.

1. Goal setting and measurement are necessary components for any PR program. They measure whether or not you have succeeded.
2. Measuring the effect on outcomes is preferred to measuring outputs.
3. The effect on business results should be measured when possible. How is what you’re saying or doing effecting your revenue? Your website visits?
4. Media measurement requires quantity and quality: How many people bought your new product? How many people genuinely like this product?
5. Advertising Value Equivalency is not the value of PR. AVE can help push you toward making more profit, but that is not at the core of PR.
6. Social media can and should be measured- This will help you utilize and narrow down the tools to use to the best of your ability.
7. Transparency and replicability are top factors when measuring the overall outcome.

Bosker, Bianca. “Facebook Is Making It Impossible To Hide In Search.” The Huffington Post., 10 Oct. 2013. Web. 31 Mar. 2014.

Waddington, Stephen. Share This: The Social Media Handbook for PR Professionals. Chichester: John Wiley & Sons, 2012. 147-173. Print.

Ready. Set. Goal!

When creating business goals, whether it is small or large it is so important to strategize. That can best be done by working backwards! I read Chris Brogan’s blog, “Work Backward from the Goal,” and gained so much knowledge about how I can be proactive when planning my goals; this blog also taught me about different work ethics.

Working ?sdrawkcab       
When working backwards from your goal it’s important to write everything out, this can be done on a calendar or excel spreadsheet, etc. Brogan uses the example of fitness trainer Jacq whose major fitness competition is 8 weeks away. Jacq has a goal weight she wants to reach for the major fitness competition and has laid out exactly how she is going to do that. For example: what workouts she will do on what day, what she will eat, how often she will weigh herself. This example highly relates to that of a business model. Say you need to generate 1 million dollars in revenue over the next year. That means you have to generate $84,000 revenue a month. This is easier said than done though. Brogan states some of the questions you need to ask to actually reach your goal: “What are you doing to hit that number? What are you pricing out your products and services to be to hit that goal? How are you finding ways to deliver that much value to your community at large?”

Goals aren’t linear:
So your goal is the outcome you want to receive, but how you get to that outcome is key. “Yes, the process and method become important, but only if they’re the winning process.” There a probably various ways you could generate revenue in 12 months, but which way is going to help you create the most revenue is a short time frame? You have to keep this in mind: If your strategy isn’t working, change it. Don’t stick to a strategy that’s not going to get you to your overall goal. “If one road is closed, you don’t just go home. You try some other way.”

Build Your Plans Around Outcomes and Goals
When creating plans it’s important to stick to a strategy that will allow you to reach your goal. It can be difficult sometimes to get off track. For instance, if I had a business, and my goal was to increase the number of followers I have on Instagram. I should not attempt to do that on my twitter and Facebook page as well. By doing this, it could very much take away from what you’re posting on Instagram. You could become so involved with posts on Facebook and Twitter you are not giving 100% to your Instagram account. Sometimes it’s necessary to deviate away from an original strategy, but remember to stay focused and know what your ultimate goal is. Baby steps- complete smaller goals to get to the larger ones.

 In the article, Setting goals and objectives makes you PR planning more effective, by Kim Harrison, the author states that planning ahead helps you know what resources you are going to need. This will most definitely help minimize costs which are very important for PR practitioners especially when they have a smaller budget. Planning also, “Helps to improve communication between the participants, and it creates measurable results.” When you are able to have a set goal in mind you can better help your consumers. One of the biggest myths for PR jobs is that it is not possible to measure your overall performance and measure if you stayed within budget or not. This is untrue,

“These days you can prove the value of your PR work by setting and achieving measurable objectives for your activities.” It’s so important to make sure that each of your PR goals is measureable. This will help build credibility and show clients whether or not you met the goal, stayed within budget, etc.


It’s also important to focus on different objectives: Output and impact objectives. The output objectives is what that communicator produces and the impact objectives are the effects the PR activity on target audiences and stakeholders. Impact objectives are regarded into three different groups: informational, attitudinal and behavioral. What information are you sharing with consumers? What is idea that you are trying to get across about a product? What is the overall action you want the consumer to take?

 In Forbes magazine Molly Cain explains that goals are used in our day-to-day lives. Eg: you wake up, you make it a goal to get dressed, brush your teeth, etc. The bigger goals that we set are usually set because we want to be better versions of ourselves. This goes for PR as well. A business makes goals because there is always room for improvement.

 One of the tips that Cain pointed out was to break it up: “Many people abandon goals because they’re just too dang big. If you’ve done this to yourself, stop now. Change your game plan.” If you set a major goal it may seem to intimidating. That’s why it’s necessary to make smaller goals to reach the ultimate goal, so you won’t get overwhelmed. 

 Another tip is to set a date. Put the date on your calendar. If you put a stake in the ground and impose a date on yourself, you’re much more likely to reach it.” If you don’t put an ending date on a specific goal you will be less likely to accomplish it. When you set a date on a calendar it provides a visual of how long you have beforehand to get other tasks done.

This leads into tip #3: Be realistic. Deep down, we all know which goals are too big to accomplish and which goals are tangible. “Simple but true…you’re more likely to reach goals that you realistically set for yourself.” By setting goals that are too large you’re only setting yourself up for failure. Okay, so you want to create $300 revenue a week. How will you do this? Are you going to make advertisements? Post more interesting content on SNS? If generating $300 in revenue hasn’t been working for the past 12 weeks, maybe you should try to reach $250 in revenue. Tweak your goals if it’s not working out.

 And the last tip is to commit to yourself. There’s only one person in this goal-setting process that matters. You. You’re the one who has to put the hours in at the gym. You’re the one who needs to stay late at the office to finish that task for your boss so you can score the promotion.” Scary, but true: it’s all on you. It is the easiest thing to give, but speaking from experience, whenever I feel like giving up the best things happen. I was so disappointed when the St. Rose baseball games got cancelled. For my sports journalism class I needed to cover a story. I later found out about a bowling league. The manager at the bowling alley didn’t tell me much information, so it was really frustrating and I was about to resort to handing in my paper late, but I went to the bowling center to find out what the league was all about. There was a blind bowling league playing! It made for a great article and I didn’t have to receive a lower grade because I handed it in on time. As tired as I was, as drained as I was, I kept chugging through, and now my article will run in the paper. It’s great when you see your hard work pay off.


 Brogan, Chris. “Work Backwards From the Goal.” Web log post. N.p., 13 Feb. 2014. Web. 22 Mar. 2014.

 Cain, Molly. “6 Ways To Achieve Any Goal.” Forbes. Forbes Magazine, 14 Mar. 2013. Web. 24 Mar. 2014.

Harrison, Kim. “Setting Goals and Objectives Makes Your PR Planning More Effective.” Century Consulting Group, n.d. Web. 24 Mar. 2014.